A few months ago I posted a little report on Evony that received a rather staggering amount of attention. I hope I’ve saved at least a few people from getting involved with iEvony, their disturbingly inquisitive application.
Since then, Evony has mostly stopped advertising here, helped along by my blocking every advert URL I could discover. But there is a new contender in town. One that offers oriental exotic gameplay. One with an equally nonsensical name.
Enter the Dragon! Enter Kingory!
In Kingory’s favour, at least its advertising campaign has yet to devolve to Evony’s level of simply having a picture of an ample cleavage, and the word “Play”. Though they have been up to their usual copyright-infringing tricks, roping Chun-Li and Kung Fu Panda in to advertise for them.
So, what is Kingory like? Lets load it up and take a look!
Hmm, that looks slightly familiar.
Ah yes. Let’s try that again shall we?
Kingory is a reskin of Evony. (Or it is from our point of view. Kingory in fact appears to be an English translation of a Chinese game that predated Evony. Evony was a reskin of that for western audiences.) Same buildings and troops, occasionaly renamed to fit the setting. I would say, in its favour, that it does look better, and I don’t immediately see any in-game graphics that have been stolen from anywhere, though I am quite willing to believe that is simply because I never played the game it was nicked from.
Kingory does also add a new feature: Your heroes can be equipped with items you find during your adventures. Apart from that, everything, from the quests, to the wheel of fortune, to the excrutiatingly slow gameplay that tries to tempt you to spend real-world money on in-game currency to speed things up, is the same. Success is still determined by your willingness to outspend your opponents. If I had to pick between Evony and Kingory, I’d take Kingory, but then I’m a big fan of the ancient orient genre. Luckily I don’t have to pick one, and I denounce them both as being dull.
How these guys can afford to plaster their adverts so thickly across the internet is a mystery to me. Can they really be the highest bidding advertiser so often, or are they somehow gaming the system?
At least Kingory seems to be keeping its advertising relatively classy for now. There was a big backlash against Evony’s oversexed ads, so it is perhaps not surprising that UMGE are choosing to play this shell game. Rumour has it that there are even more Evony reskins doing the rounds, but I’ve not been unfortunate enough to encounter them yet.