World of LordCraft – Evony decides to take on Blizzard

There is much to say about World of LordCraft, the latest addition to the world of browser games. Little of it is good. It is essentially an Evony reskin, though with the addition of a Might and Magic type battle system, and the hero-equipping features of Kingory. It also has the kleptomaniacal tendencies of Evony, having plundered World of Warcraft for every ounce of lore they can manage. Races, placenames, and history have all been pulled directly from World of Warcraft. Just as an example, this is character creation:

World Of Lordcraft Character Creation 500x301

World of Lordcraft Character Creation Screen.

Sadly, Tauren appear to be a race you have to unlock somehow, so I go with a boring old Alliance human. You’re then offered the chance to start in such interesting sounding locations as the Barrens, Stranglethorn Vale, or the Swamp of Sorrows.

The Lordcraft forum has this little disclaimer stickied:

Players have been discussing about the source of World of Lordcraft recently. We consider that a statement should be made here to clarify the issue.

World of Lordcraft should be regarded as a fan game of WoW. All the creators and staff members of this game love WoW and we thank Blizzard for such a brilliant work. WoL is not a replica of WOW. WoW is a MMORPG while World of Lordcraft is only a browser game of building, strategy and simulation. They are totally not the same kind. All the artworks in World of Lordcraft are the original creations of our art team. However, some elements were similar to WoW and some other games. Likewise, WoW also borrowed some elements from Tolkien’s novel. We hope that WoL can provide an interesting alternative for those players lacking time for WoW raids and arenas. Or you may also insert a few clicks between raids or wipes in WoW.

We’d appreciate your support if you like World of Lordcraft and wish you have fun in the game.

Well, that all sounds quite reasonable (To me. Not to Blizzard’s legal department), if it really was just a fan-based game, with no intent to make profit. However, it appears to be a rather professional operation, and is funded in exactly the same way as Evony, through buying ingame currency.

Also, there’s the small snag of this passage being in the LordCraft terms and conditions:

All rights and title in and to the Service (including without limitation any user accounts, titles, computer code, themes, objects, characters, character names, stories, dialogue, catch phrases, locations, concepts, artwork, animations, sounds, musical compositions, audio-visual effects, methods of operation, moral rights, any related documentation, “applets” incorporated into the Game Client, transcripts of the chat rooms, character profile information, recordings of games played using the Game Client, and the Game Client and server software) are owned by Thunderstorm Entertainment Inc. or its licensors. The Game and the Service are protected by United States and international laws, and may contain certain licensed materials in which Thunderstorm Entertainment Inc.’s licensors may enforce their rights in the event of any violation of this Agreement.

I don’t think Blizzard’s lawyers are going to like that terribly much. Who are Thunderstorm Entertainment anyway? The only Thunderstorm Entertainment I can find on Google is an Los Angeles based small film company specialising in recording weddings.

Wait a moment. Thunderstorms and Blizzards are both weather events. It was then I realised that the terms and conditions for World of Lordcraft were extremely extensive. Far too extensive for a simple browser game.

World of Lordcraft’s Terms and Conditions.
World of Warcraft’s Terms and Conditions.

Yes. World of Lordcraft is so impossibly unoriginal that they have stolen WoW’s Terms and just done a search/replace for every mention of Blizzard to change it to Thunderstorm.

That’s pretty special.

I haven’t yet plucked up the courage to give LordCraft a playthrough. I’ll let you know if I do. Just watching this trailer drained enough of my will to live that I think I’ll put off actually playing it to another day.

The narrator sounds like he has been drugged and locked in the bathroom. Either that, or he is doing a particularly poor Sean Connery impersonation.

“Never Surrender You Freedom!” I want to build an UNPRECEDENTED Epic Castle! Why is it UNPRECEDENTED, you ask? Castles have been known to appear in both the real world, and in games, but perhaps they just weren’t as epic as LordCraft’s castles. Or maybe they build them out of all the cease and desist documents they receive in the mail.

The person who made this trailer clearly has a decent amount of talent in animation. A tragic waste. The same might perhaps be said for World of LordCraft as a whole. It is not a terribly hard thing to create your own Tolkienesque fantasy world. I could probably knock three of them up between breakfast and lunch. An ounce of creativity (or failing that, a random fantasy name generator) would have let them avoid the incoming legal storm.

Update: I charge World of LordCraft with being another of the heads of the Evony hydra. As evidence I present the welcome screens to both games. You can click the images to enlarge them to read the text.

World Of Lordcraft Welcome Screen 500x263

The World of Lordcraft Welcome Screen

Evony Welcome Screen 500x249

The Evony Welcome Screen

Apparently they’re both “The World’s Best Web Game”. Which is lying? My money would be on both of them.

So many aspects of the design are identical that I’m fairly confident that David Guo’s UMGE, the company behind Evony, is also behind World of LordCraft.

This is not the first MMO that the Evony gang have committed grave crimes against, as Maltheas reported.

The same advice I gave that you do not give Evony your credit card details applies equally to World of LordCraft. It is just not worth the risk, as they obviously have a problem distinguishing between things that belong to them, and things that do not. Even more importantly, if you must play, absolutely do not use the same password you use for WoW, unless you want to end up assisting UMGE’s goldselling division.

Update: I’ve posted some more about LordCraft’s obvious ties to Evony, and the source of the buxom lass for one of their recent adverts.

Update of June 2010: A little housekeeping, as this post seems to be getting a lot of attention at the moment. The video seems to have stopped working. They’ve actually got a new version of it on their website with a less incoherent narrator now, and fixing the typo. Happily, I found the original trailer has made it to YouTube :)

They had also changed the address of the Lordcraft Terms and conditions. Changed the web address, but not the fact that it’s a direct copy of WoW’s terms. The link has been updated.

16 comments to World of LordCraft – Evony decides to take on Blizzard

  • I’ve updated with a picture from character creation that demonstrates quite how closely they’re following the World of Warcraft IP.

  • Kdrie

    I think world of lordcraft is a pun on evony. OR its a second evony, because the other one is hated so much. But that would be weird because they use the same advertising tech.

  • haha two points i saw an advert here saying if u play the game u get a chance to win an i phone, there not desperate or anything…

    and lol the face at the end where u come out his eye he looks more stoned than the voice sounds lol, i recon if they pick both of the side of the road there advert wud be twice as good

  • abdabefce

    Wow what a freaking rip off from WoW, good luck challenging them with that Evony. That is like border line sueing rights or some crapola <_< *freaking facepalm*

  • World of Lordcraft Swindle

    It seems the creators are flying away with the money of players. The website no more exist and Thunderstorm is a “dummy company”. All players who gave money by Paypal have to do reclamation quickly !

  • Stay Away

    The game has bugs that can be exploited to create massive armies, thousands of times larger than the average player can possibly create in a lifetime. Thunderstorm does not seem to care and has not corrected the problem or removed the exploited accounts/

    If you are not a hacker privileged to know the exploits, stay away

  • This is a Chinese game called 魔兽风云 developed by 齐玩

  • psabt1008

    They’ve been shut down by legal action from Blizzard. Their link redirects to Blizzard now.

  • […] down By BlizzardRelated PostsWorld of Lordcraft Shuts Down – An UNPRECEDENTED Epic Cockup?World of LordCraft – Evony decides to take on BlizzardWorld of LordCraft – Don’t Play, My Lord.Evony cries “Uncle!” to Bruce […]

  • Thanks for the headsup! Done a little follow-up post!

  • HardAdriano1

    The company behind of World of Lordcraft is going to get their ass kicked by Blizzard so hard they’ll beg for forgiveness, just watch and hope it happens ;)

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