If a single person took away from that headline that Warhammer had caused a death, which ,whatever you say, would be a reasonable conclusion for them to draw from it, then Mythic would have grounds to file a complaint.

My reaction to the whole business was first sadness when I read the headline, then annoyance when I found out it was just a shock tactic to draw me in, and then finally disgust when I read their justifications. If those are the evoked emotions that IGN think will encourage me to use their services, then clearly, whoever their target demographic is, I ain’t in it. More likely they thought I would think it was funny and clever. I’m obviously not quite desensitised enough yet for their purposes.